Prior to reconstruction, the Modern Outdoor website had been built entirely in flash. As a result, much of the content that was available on the site was neither searchable nor selectable by search engines or potential customers. I rebuilt the site, following the original design, using PHP/MYSQL to manage the sites content and Javascript Libraries with CSS techniques to help achieve the animated effects present in the previous flash versions. Natural search results have seen an increase in traffic and Modern Outdoor has increased in Google Page Ranking using keywords that are primary to describing the company.

Other techniques were employed to help broaden the companies relative footprint online. Such as building a dynamic sitemap using PHP and .HTACCESS redirects for search engine crawlers to be able to access all pages and pdf's on the site, as well as taking advantage of information listing opportunities using Google Local & Flickr.